Big name colleges rule this country whether you are applying for a top tier Division I or Ivy league school. High school students are told that this choice one of the most major decisions made in life. Frank does not discount the weight of the choice, rather he takes on a reassuring, realistic, and optimistic tone. He consoles those who do not make it into these major league schools using his own personal rhetorical style to convince the reader it is not as bad as it seems. Why exactly is the stress of applying to college prevalent in today's society? Frank points out that for Brown University, this is the lowest fraction ever of applicants to be accepted by the school. This is from one of the least brutal schools in the Ivy league.